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Second Chance Garage

For the Classic Car
Restoration Enthusiast

Second Chance Garage

Second Chance Garage

For the Classic Car
Restoration Enthusiast

Second Chance Garage

Second Chance Garage

For the Classic Car Restoration Enthusiast

Second Chance Garage

Classic Car Literature

Since the beginning of the automotive industry, manufacturers (and others) produced brochures promoting their offerings as well as publications designed to help drivers get the most out of their driving experience. Here we showcase some of those materials.

The Nation is Your Playground

The Nation is Your Playground

Classic Car Literature - By Chris Ritter
In almost a last ditch effort to turn a profit, Pierce-Arrow got into the travel trailer business …keep reading

Watching Hudson in 1932

Watching Hudson in 1932

Classic Car Literature - By Chris Ritter
1932 was a rough year for most car manufacturers. Hudson, notably, did better than most. This promotional campaign may have been the reason why. …keep reading

The People's Car: The 1941 & 1942 Willys Americar

The People's Car: The 1941 & 1942 Willys Americar

Classic Car Literature - By Chris Ritter
With the onset of WWII buyers had to be particularly careful when buying a car...it had to last for an unknown number of years through some tough times. …keep reading

Rickenbacker: The World War I Flying Ace's Car

Rickenbacker: The World War I Flying Ace's Car

Classic Car Literature - By Chris Ritter
How does a new automotive manufacture market your wares to an oversaturated market in the 1920s? By naming your company after an American hero. …keep reading

The Best of Both Worlds — Woods Dual Power (1917-1918)

The Best of Both Worlds — Woods Dual Power (1917-1918)

Classic Car Literature - By Chris Ritter
So you think that hybrids are a recent invention? Think again. The Woods Dual Power was a gasoline electric hybrid produced in the early 20th century. …keep reading

Storytime with Liberty (1918-1919)

Storytime with Liberty (1918-1919)

Classic Car Literature - By Chris Ritter
Liberty Motor Company decided the best way to sell their "medium-priced car" was through storytelling …keep reading

Grand Canyon Motoring - 1915 Metz & 1921 Velie

Grand Canyon Motoring - 1915 Metz & 1921 Velie

Classic Car Literature - By Chris Ritter
One of the better ways to highlight a vehicle's capability was to subject it to conditions and abuse that average drivers would never face. …keep reading

Dodge Rebellion

Dodge Rebellion

Classic Car Literature - By Chris Ritter
Dodge announced the great Dodge Rebellion ad campaign in 1966, designed to change the status quo …keep reading

The Factory Behind the Car

The Factory Behind the Car

Classic Car Literature - By Chris Ritter
With so many automotive manufacturers in existence, and many of them not being too stable, it was important for manufacturers to show that they were here to stay …keep reading

How Car Makers got your Attention before World War II

How Car Makers got your Attention before World War II

Classic Car Literature - By Chris Ritter
When it comes to advertising, it has always been hard to stand out from the crowd. Working with the technology they had, early car manufacturers sometimes got pretty creative in getting their message to customers. …keep reading



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